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My 10 tips to make a website more successful

Why do a lot of your visitors stay for less than 5 minutes? The key is to create visitor value. Value leads to an increase in visit length. Other variables such as web design (how you present your value) will greatly impact how successful your site is. Poor design will impact the ability of your visitors to locate the value you offer. A well thought out business site offers a clear path to your visitor value making it easy for your audience to enjoy your content. Sometimes simple web design changes can be enough to increase your site’s visit length and overall website effectiveness. Another important way to increase visit length is to have quality content on your site. The more interested in your articles the visitor is the more time he/she will spend reading them.

Here some tips how to create visitor value.

  1. Actualize content on your website every so often!
  2. Structurize content in an intuitive and clear way so your customer doesn't have to waste a lot of time to find what he needs.
    3.      
  3. Publish informative and well written text (it might be an investment if you hire a copy writer).
    4.      
  4. Tell what you do, who and where you are and what is your USP (unique selling point).
    5.      
  5. Show that you are 'real', with pictures of your company, employees and yourself!
    6.      
  6. Provide correct and up to date contact information and store hours.
    7.      
  7. If available, show publications, events, achievements of your business or person on the first page!
    8.      
  8. Why don't you provide a 'what others think about us' section.
    9.      
  9. Add a lot of good metatags for every single page of your website. The better the keywords match the content, the bigger is the possibility to be found by search engines!
    10.      
  10. If you work with other businesses together, why don't you exchange your links under 'our partners'?
    11.      
  11. I personally would not post more than 2 ads (if any!) on a website. They are taking away some very valuable seconds of the customers attention span if you think that a average visitor stays ....

     
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Newsflash

  1. We have been productive in the last months.
  2. RealWorldEconomics Website is now online!
  3. We will be mentioned in 'Digital Family Album Special Occasions' which will be published in fall 2007
  4. Virtuality today
  5. How to find out what style of a website suits you
  6. 10 tips to make a website more successful

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